Summary: Habitual entrepreneurs exhibit greater cognitive flexibility and increased gray matter volume in the left insula compared to managers. This brain region is associated with divergent thinking, crucial to entrepreneurial success.
The research suggests that understanding the neural basis of cognitive flexibility can improve entrepreneurial training and education. These findings highlight the importance of integrating neuroscience with entrepreneurship to drive innovation and adaptability.
Key facts:
- Cognitive flexibility: Ordinary entrepreneurs have higher cognitive flexibility than managers.
- The structure of the brain: Increased gray matter in the left insula correlates with cognitive agility in entrepreneurs.
- Practical implications: Insights can improve entrepreneurial training programs and drive innovation in organizations.
Source: University of Liege
In a recent study led by the University of Liège, researchers delved into the intersection of the fields of entrepreneurship and neuroscience, looking specifically at the cognitive flexibility of ordinary entrepreneurs—those who consistently launch new businesses—compared to entrepreneurs and managers. less experienced.
Cognitive flexibility—the ability to adapt and switch from one concept or strategy to another—is essential to entrepreneurial success. Understanding the neural basis of this characteristic can provide valuable information for improving entrepreneurial training and education.
Recently published research suggests links between entrepreneurial behavior and brain structure, opening new perspectives in the emerging field of neuro-entrepreneurship.
“Our study used a two-stage methodology,” explains Frédéric Ooms, Assistant Professor and first author of the study.
“First, we collected self-reported measures of cognitive flexibility from 727 participants, including entrepreneurs and managers. Next, we performed structural magnetic resonance imaging (MRI) on a subset of these participants to explore changes in brain gray matter volume.
“This multidisciplinary approach enabled us to link self-reported cognitive flexibility with actual brain structure.”
And what emerges first from the analysis is greater cognitive flexibility and brain differences between entrepreneurs and managers. Common entrepreneurs show an increase in gray matter volume in the left insula compared to managers.
This brain region is associated with increased cognitive agility and divergent thinking, essential traits in entrepreneurship. The study also links gray matter density in the left insula to cognitive flexibility, specifically divergent thinking.
“This finding suggests that the brains of ordinary entrepreneurs are specially adapted to foster the cognitive flexibility needed to identify and exploit new opportunities,” explains Steven Laureys, neuroscientist at ULiège and Laval University.
This research has practical implications for educators and organizations. Recognizing the importance of cognitive flexibility, educational programs can be designed to cultivate this characteristic in aspiring entrepreneurs.
Organizations can also benefit by fostering cognitive flexibility among managers, which can lead to more innovative and adaptive business strategies.
“This study is essential for entrepreneurship and neuroscience researchers, educators designing entrepreneurship training programs, and business leaders who wish to foster innovation within their organizations,” continues Bernard Surlemont, Professor of Entrepreneurship.
“By understanding the neural basis of cognitive flexibility, stakeholders can better support entrepreneurial success and adaptability.”
The discovery of distinct neural characteristics in ordinary entrepreneurs not only advances our understanding of entrepreneurial cognition, but also opens new avenues of research into how these brain structures develop and change in response to entrepreneurial activities.
Longitudinal studies are underway to explore whether these differences result from innate predispositions or from the brain’s plastic response to entrepreneurial experiences.
This pioneering research highlights the importance of combining neuroscience with traditional entrepreneurship studies to gain a comprehensive understanding of what makes successful entrepreneurs distinct at the neurological level.
“As we continue to explore the role of the brain in entrepreneurship, this study represents an important advance in the field of neuro-entrepreneurship,” concludes Frédéric Ooms.
If you are interested in contributing to these pioneering studies at the border of entrepreneurship and neuroscience, follow this link.
About this news on cognitive flexibility and entrepreneurship research
Author: Didier Moreau
Source: University of Liege
Contact: Didier Moreau – University of Liege
Image: Image is credited to Neuroscience News
Original research: Open access.
“Entrepreneurial Neuroanatomy: Exploring Gray Matter Volume in Ordinary Entrepreneurs” by Frédéric Ooms et al. Journal of Business Venturing Insights
ABSTRACT
Entrepreneurial neuroanatomy: Exploring gray matter volume in ordinary entrepreneurs
A growing body of research explores the relationship between cognitive flexibility and entrepreneurship. In particular, studies have found positive relationships between cognitive flexibility and entrepreneurial intentions and vigilance (Dheer and Lenartowicz, 2019; Jiatong et al., 2021).
Similarly, Shepherd (2015) also highlighted the importance of cognitive flexibility for the initiation and progression of entrepreneurial ventures.
Studies have also shown that cognitive flexibility contributes to increased creativity, innovation and information seeking activities (Kiss et al., 2020), among others.
Taken together, this body of research provides evidence of the importance of cognitive flexibility in entrepreneurship, where the ability to adapt, switch between different concepts, and change strategies is critical.